ANALYSE MASTER
UIUX Design
Branding
Project Details
Owner
Wesley Sneijder
Location
Netherlands
Type
SPORT
Date
Jun 13, 2024
Services
UIUX design, Branding
Duration
28 Days
Overview
Analyzed Master is a cutting-edge soccer analytics platform designed for everyone passionate about football—from casual fans to analysts, coaches, and players. The goal was to create an intuitive and visually engaging experience that transforms complex match data into clear, actionable insights. By blending advanced analytics with user-friendly design, the platform makes it easy for anyone to understand player performance, team tactics, and game trends.
Objective
The primary objective of this project was to design an interface that makes soccer analytics accessible, engaging, and insightful for all users. Whether you're a die-hard fan tracking your favorite team's stats, an aspiring player analyzing your own performance, or a coach refining tactics, the platform delivers key performance metrics, heatmaps, and match insights in a clear and interactive way. At the same time, the branding needed to reflect precision, innovation, and the passion that fuels the game.
Process
The design journey began with in-depth research into soccer analytics tools, engaging with fans, players, analysts, and coaches to understand their needs. By analyzing competitor solutions and conducting interviews, we identified essential features users expect from a powerful yet accessible analytics platform. From there, we moved to wireframing and prototyping, mapping out key user flows to ensure a smooth and engaging experience. The interface was designed with clarity and ease of use in mind, featuring a clean, modern aesthetic that balances data visualization with accessibility. A dynamic color palette, interactive charts, and intuitive dashboards were implemented to make match analysis enjoyable and insightful for all users. The branding and visual identity reinforce the platform’s professional yet approachable nature, ensuring anyone can explore football data with ease.
Impact
The branding and design of Analyzed Master were crafted to appeal to all football enthusiasts, from casual supporters to dedicated analysts. The sleek and dynamic visual identity makes data-driven insights exciting and easy to grasp. Every element, from UI components to typography and colors, contributes to a platform that simplifies complex analytics without sacrificing depth. By transforming raw statistics into clear, interactive insights, Analyzed Master redefines how people engage with the game, making football analysis fun, accessible, and insightful for everyone.