Vesion
UIUX
Branding
Project Details
Owner
JACOB DORKS
Location
UNITED STATES
Type
E-COMMERCE
Date
Jan 6, 2024
Services
UIUX design, Branding
Duration
45 Days
Overview
Vesion is a modern e-commerce platform dedicated to providing high-quality glasses and prescription eyewear with a seamless online shopping experience. Designed for both style and functionality, Vesion offers a curated selection of frames, lenses, and vision solutions, allowing customers to find the perfect fit for their needs—all from the comfort of their home.
Objective
The goal was to create a sleek, user-friendly online store that makes buying glasses effortless and enjoyable. The website needed to be visually appealing, highly functional, and optimized for conversions, ensuring users can easily browse, customize, and purchase their ideal eyewear. The branding had to reflect modern elegance, trust, and accessibility, catering to both fashion-conscious buyers and those in need of prescription solutions.
Process
We started with market research and user experience analysis, identifying pain points in traditional eyewear shopping—such as complex prescriptions, lack of virtual try-ons, and overwhelming product selections. Our solution was a minimalist yet highly interactive website that prioritizes clarity and ease of navigation.Key design choices included:
✅ Clean and intuitive UI for effortless browsing and shopping.
✅ Smart filtering system to sort by style, material, prescription type, and price.
✅ High-quality visuals and 360° product views for a closer look at each frame.
✅ Seamless checkout process with integrated insurance and prescription uploads.
Impact
Vesion redefines the online eyewear shopping experience, making it simpler, faster, and more engaging. With a focus on both style and vision care, the platform caters to individuals looking for fashion-forward frames, precision lenses, and hassle-free ordering. By blending elegant design with smart e-commerce functionality, Vesion sets a new standard for buying glasses online, ensuring every customer finds their perfect pair with confidence.